Your content pillars are the key to staying organised, being consistent and creating high-quality content that your audience will love! Content pillars are usually 5-7 topics that you’ll consistently refer back to which will make planning your content so much easier

• Tips on how to choose your content pillars:

Example content pillars

<aside> <img src="/icons/promoted_yellow.svg" alt="/icons/promoted_yellow.svg" width="40px" /> Promotional

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Ideas:

• Tell your audience about the services you offer
• Share your values
• Client testimonials
• Promote a new product/service you offer
• Have a sale coming up? Announce it

<aside> <img src="/icons/book_yellow.svg" alt="/icons/book_yellow.svg" width="40px" /> Educational

</aside>

Ideas:

• Share some statistics from your industry
• A tip/hack that you can’t google
• A random fact that people might not know
• History facts about your industry
• Share a skill you’ve learnt within your industry

<aside> <img src="/icons/cursor-click_yellow.svg" alt="/icons/cursor-click_yellow.svg" width="40px" /> Engagement

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Ideas:

• Industry related meme (shareable content)
• Go live & answer questions
• Interactive stories (this or that, question box)
• Share other industry related accounts
• “Would you rather” post (have 2 options)

<aside> <img src="/icons/tulip_yellow.svg" alt="/icons/tulip_yellow.svg" width="40px" /> Inspirational

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Ideas:

• A positive quote
• Share a relatable personal story
• Uplift others in your community & share their work
• Share your favourite affirmations
• A moodboard that you’ve recently finished

<aside> <img src="/icons/color-palette_yellow.svg" alt="/icons/color-palette_yellow.svg" width="40px" /> Creativity

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Ideas:

• Share a recent client project you’ve completed
• Create a passion project
• An illustration you’ve made for fun
• A photo from your brand shoot
• Share a sneak peak of an upcoming project

<aside> <img src="/icons/gift_yellow.svg" alt="/icons/gift_yellow.svg" width="40px" /> Seasonal

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Ideas:

• New Years
• Christmas
• Easter
• Valentines Day
• Summer